3 Key Factors for Ideal Real Estate Investment

3 Key Factors for Ideal Real Estate Investment

With economic transformations and continuing changes in the Egyptian market, real estate investment stands out as a safe escape for financial stability and distinct financial returns.

However, with increasing opportunities in 2024, choosing the perfect property investment becomes a challenge that requires careful consideration of influencing factors. 

In this article, we explain to you the three most important factors that help you choose the ideal real estate investment to ensure the best investment return with the highest profit ratings. 

1. The location is the cornerstone:

The strategic location of the property guarantees you a return on investment of up to 15% in areas such as Zamalek, Maadi, New Cairo, and the New Administrative Capital; this is due to several reasons:

Proximity to services and public transportation

The primary factor determining the quality of a property’s location is its proximity to essential services and public transportation. Studies show that 60% of buyers prioritize the property’s closeness to public transport and key facilities such as schools, hospitals, and commercial markets when making their purchase decision.

Proximity to essential services also plays a major role in increasing a property’s value. Being close to public transportation can boost a property’s value by 5% to 42%.

How Major Cities Drive Property Growth

Near to the major cities and important economic areas, its value is enhanced, for example, by the new city of Al-Alamin, located on the northern coast, which, due to its distinct geographical location, is receiving increasing interest from investors, resulting in a 30% increase in real estate prices last year, according to real estate market reports.

High-Security Areas Boost Property Value 

Areas with a high level of safety According to the Egyptian Ministry of the Interior report, it is more attractive to the population, and choosing a property location for investment near shopping centers and entertainment sites leads to attracting more buyers by up to 70%. 

Choosing the right location for real estate investment is not just an option but the key to successful investment.
Therefore, considering the importance of location, studying real estate market trends is the next step for any investor who wants to make the most of all available opportunities and stay ahead in the real estate scene. 


To guarantee the best real estate investment, you must make sure about the best future for the area you intend to buy in by conducting a thorough analysis of several factors: 

Through comprehensive real estate valuation, prices in Cairo increased by 12% in 2023 and in the first half of 2024, reflecting positive market trends.

According to a report by Global Property Guide, property prices in Egypt rose by 41.9% in 2023, with a more modest increase of 4.5% when adjusted for inflation.

Follow-up of government plans and future projects

Government investment in major projects is a strong indicator of the development of an area; for example, the Suez Canal hub development project was announced in 2023 to become a global commercial hub.
In the new capital, more than 24,130 housing units and large commercial centers were established, increasing the expectation of rising property values in the surrounding areas. 

Comparing property prices

The rise in property prices is a positive indicator of economic development in the area. You can compare current property prices with those from previous years to analyze future trends.

-Observing property growth in the area

Population growth determines the future outlook of the area, boosts demand for properties, and increases their value over time, making real estate investment an attractive and sustainable option.

Choosing a strategic location and careful analysis of real estate market trends represent the basic pillars of the success of any real estate investment. 

Therefore, the next step is to determine the optimal type of property to begin your investment.


3. Defining the investment goal to determine the most suitable type of property:

House on a target. vektor icon illustation


To choose the right type of property for investment, the investor must consider various factors that affect returns and the future benefits of the property. This includes identifying the most in-demand property type, expected returns, and the level of risk associated with each property type. Additionally, the personal and financial goals of the investor should be defined to ensure that the choice aligns with long-term investment plans.=

The Types of Real Estate

1. Residential :

Residential real estate is characterized by its ability to increase its value over time and guarantees you a stable cash flow and a double return on investment.

– The residential real estate market enjoys relatively stable demand, as people always need places to live regardless of overall economic conditions; this makes residential properties a safe and sustainable investment.
In Egypt, the residential property market reached about $20.02 billion in 2024 and is expected to reach $33.67 billion by 2029 with a compound annual growth rate of 10.96%. 

– Investing in residential properties is a good way to diversify an investment portfolio and reduce risk. Additionally, residential properties provide good protection against inflation; as general price levels rise, rents and property values increase, helping investors maintain the value of their money over time.  

Despite the many benefits of investing in residential properties, there are some drawbacks that investors should consider: 

Void periods: An investor may experience void periods when the property is not rented, meaning there is no rental income during those periods.

Additional costs: These costs include property taxes, property insurance, and management fees.

Management and Maintenance: Residential properties require constant management and maintenance, including handling tenant complaints, repairs, and general maintenance.

2. Commercial :

Commercial real estate often increases in value over time, especially in prime locations and active economic areas, which can lead to capital gains upon sale.

In 2024, commercial property in Egypt has noticed a significant increase over time. According to the Egypt Commercial Real Estate Market Report, the market is estimated to reach $9.41 billion by the end of the year and is expected to grow at a compound annual growth rate (CAGR) of 10.19% to reach $15.29 billion by 2029. This growth reflects increasing demand and investment in various sectors, such as offices and commercial centers, which enhances the value of these properties over time. 

– Commercial properties usually provide higher rental returns than residential properties. This means that investors can obtain a sustainable and relatively high rental income. 

– Rental contracts for commercial propertys are usually long-term, providing stability in rental income and reducing the costs of continuous change for renters. 

Investing in commercial properties, despite its many benefits, faces some challenges that investors should be aware of:

– Investing in commercial properties requires significant capital for purchase or development, which can be a barrier for many investors.

– The commercial real estate market heavily depends on the overall economic performance, making it susceptible to economic fluctuations. Economic downturns can lead to decreased demand for commercial spaces and lower returns.

– Investing in commercial properties requires thorough research and a deep understanding of the market. However, it can be an excellent option for achieving sustainable financial returns and long-term growth.

3. Coastal:

Investment in coastal real estate in Egypt has seen significant growth in recent years, offering numerous economic and social benefits.

– In 2024, Egypt experienced a continuous increase in the number of tourists, which increased the demand for coastal real estate, both for housing and for tourism rental. In the first four months of 2024, the number of tourists increased by 27% compared to the same period in the previous year. Egypt also received 14.9 million tourists in 2023, a new record that exceeds the previous figure for 2010, confirming the necessity and importance of coastal real estate. 

– Coastal properties in Egypt offer good investment returns through seasonal and vacation rentals. In 2023, rental prices for apartments in the North Coast increased by 20% compared to the previous year, with expectations for further growth in the coming years. 

– A variety of property options are available, such as residential apartments, villas, and luxury resorts, catering to the needs of different investors. 

Investing in real estate requires careful study and comprehensive analysis of the influencing factors to ensure achieving the highest investment returns with the least risk, and this is what AFFSQUARE does on your behalf to ensure the highest investment return through an accurate understanding of the market’s dynamics and future trends.

Determining a clear budget helps you make informed investment decisions to determine the optimal type of investment, whether residential, commercial, or coastal.

Real estate investment in Egypt in 2024 holds many promising opportunities. With good planning and careful analysis, you can make the most of these opportunities with AFFSQUARE.