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Arabella unveiled a remarkable coastal destination with its launch of Direction White in Ras El Hekma, crafting one of the most distinguished seaside communities along Egypt’s North Coast. This destination invites guests to experience serene luxury, vibrant energy, and lasting memories all in one place.
Spanning 290 acres, Direction White offers a meticulously designed layout that integrates luxury beachside living with dynamic recreational offerings. With an expansive selection of homes and world-class amenities, it delivers the ideal setting for a refreshing and exciting summer escape.
Located at the 192nd kilometer of the Alexandria-Marsa Matrouh Road, this premium resort sits in one of Ras El Hekma’s most sought-after locations. Arabella has crafted Direction White to be a destination of tranquility and enjoyment, making every visit a memorable one.
Master Plan and Premium Features
Direction White North Coast is a fully integrated summer retreat. Its smart master plan prioritizes open green spaces, coastal accessibility, and a seamless blend of lifestyle amenities. Featuring jogging paths, walking trails, and cycling lanes, the village is designed for healthy, active living.
Enjoy a sprawling beachfront, a variety of swimming pools for all ages, and an adults-only pool area for quiet relaxation. The community is also equipped with underground and surface parking to enhance comfort and convenience.
Villas are designed for refined living, expansive interiors, sophisticated architecture, and top-tier finishes that combine luxury with everyday comfort. Strategically nestled in serene, upscale neighborhoods near key amenities and main roads, and available with convenient payment options and installment plans.
Starting Price: 63,000,000 EGP
Spaces Starting From: 412m²
Options with 5 bedrooms are perfect for growing families.
Twin houses seamlessly blend modern aesthetics with practical layouts, featuring sun-filled interiors, open vistas, and premium-quality finishes. Nestled within peaceful, well-connected communities, they offer effortless access to schools, medical centers, and major retail destinations, ensuring comfort and convenience at every turn.
Starting Price:49,000,000 EGP
Spaces Starting From: 258m²
Options with 4 bedrooms are perfect for growing families.
Townhouses offer thoughtfully designed interiors, stylish finishes, and warm, inviting spaces ideal for those seeking a high-quality lifestyle in a lively, connected community. Strategically located in popular neighborhoods, these homes place you just moments away from schools, medical services, retail centers, and major transport links.
Starting Price: 16,600,000 EGP
Spaces Starting From: 130m²
Available Units: From 2-bedroom to 4-bedroom
Duplex residences offer a perfect blend of privacy and space, featuring open-concept layouts spread across two levels, making them ideal for both relaxed family living and entertaining guests. These homes feature refined finishes and premium materials that enhance everyday comfort with a touch of elegance. Conveniently located in prime areas near top schools, healthcare centers, shopping destinations, and key transport routes, everything you need is right around the corner.
Starting Price: 26,000,000 EGP
Spaces Starting From: 241m²
Options with 5 bedrooms are perfect for growing families.
Penthouse living redefines luxury with expansive layouts, panoramic views, and exceptional privacy. These top-floor residences boast high ceilings, floor-to-ceiling windows, and private terraces perfect for relaxing or entertaining in style. Crafted with premium finishes and upscale materials, each penthouse offers a sophisticated retreat above the city. Ideally located in prestigious neighborhoods near lifestyle amenities, fine dining, and key transport links, these homes provide the ultimate elevated living experience.
Starting Price: 24,000,000 EGP
Spaces Starting From: 165m²
Options with 3 bedrooms are perfect for growing families.
Chalets offer a perfect blend of comfort and leisure, designed for relaxed living in scenic surroundings. With airy interiors, smart layouts, and private outdoor spaces, these homes are ideal for weekend escapes or year-round enjoyment. Finished with modern touches and natural materials, each chalet creates a cozy yet elegant atmosphere. Nestled in prime coastal or resort-style locations near beaches, pools, and lifestyle amenities, chalets provide a serene retreat just steps away from everything you need to unwind.
Starting Price: 11,200,000 EGP
Spaces Starting From: 100m²
Available Units: From 2-bedroom to 3-bedroom
Recreation and Leisure
Within Direction White, an upscale collection of retail stores provides shopping and entertainment options, while the culinary scene includes a mix of restaurants and cafés to satisfy every taste. Fitness enthusiasts can make use of the high-tech gym, while wellness seekers can unwind at the exclusive spa with massage therapies and skin treatments.
Families can connect at the beachside clubhouse, and social gatherings come alive in the social clubhouse. Elegant white lounges scattered throughout the resort offer peaceful corners for relaxation.
At 50 meters above sea level, every vantage point in Direction White boasts unobstructed sea views, reinforcing the village’s charm as a summer paradise.
Prime Location Advantages
Strategically situated, Direction White lies close to luxury coastal communities including June, Gaia, The Med, Salt, Hacienda Bay, and LVLS by Mountain View. It’s only 12 km from El Dabaa and within easy reach of Al Alamein International Airport.
Diverse Property Options
To cater to varied preferences, Direction White presents a wide array of premium residences, from standalone villas and townhouses to chalets, penthouses, and beach cabins. The village is divided into distinctive neighborhoods such as:
Modern Coastal Architecture
Reflecting the symbolism of the color white, Direction White embraces clarity, creativity, and renewal. Arabella, in collaboration with Longe Black, ensured that every element of the resort reflects sophistication through contemporary design and ample living space.
Key Benefits of Owning in Direction White
About Arabella Developments
Arabella is a forward-thinking developer known for its high-end, innovative projects across Egypt. Its standout portfolio includes Arabella Plaza, Ena Walks, Country Club, and Ark in New Cairo, reflecting a commitment to delivering quality lifestyle destinations.
Why Ras El Hekma?
Ras El Hekma is a scenic coastal stretch on the Mediterranean, extending across 55,000 acres between Sidi Heneish and El Dabaa. Known for its pristine beaches and temperate climate, it’s only 35 km from Sidi Abdel Rahman, 55 km from Al Alamein, and a two-hour drive from Alexandria.
The area is home to an elite collection of gated resorts by renowned developers, including:
Direction White in Ras El Hekma is the embodiment of refined coastal living, delivering an unmatched summer lifestyle for those seeking elegance, comfort, and a vibrant community atmosphere.
Affsquare Real Estate is a property consultancy service with more than 8+ years of experience in Egypt, Dubai and Saudi Arabia.
Affsquare Real Estate is a property consultancy service with more than 8+ years of experience in Egypt, Dubai and Saudi Arabia.
Owning a home is a keystone of wealth… both financial affluence and emotional security.
Suze Orman