M Squared

M Squared Developments has carved a strong reputation as one of Egypt’s premier real estate companies. Known for its sophisticated residential, mixed-use, and coastal developments, the company has built landmark projects across Egypt’s most sought-after locations.

Driven by a commitment to both form and function, M Squared embraces a human-centered design philosophy, ensuring that each project blends aesthetic appeal with practical living. The company’s portfolio reflects an exceptional attention to detail and a deep understanding of what modern residents and investors seek.

Its continued success is in perfect harmony with Egypt’s national goals for sustainable development and urban expansion.

The Story Behind M Squared Developments

Founded in 2012 by CEO Karim Malash, M Squared Developments is the real estate arm of Intro Holding—a diversified business group established by Mamdouh Abbas with a legacy spanning over four decades.

Intro Holding operates across several vital sectors, including:

• Energy

• Technology

• Real Estate

• Retail

Originally launched with a focus on the oil and gas industry, Intro Holding has evolved into a pioneer in green energy and sustainable technologies. As part of this forward-looking group, M Squared Developments continues to deliver top-tier residential and investment opportunities, echoing the group's broader vision.

M Squared’s Vision & Core Values

M Squared Developments is more than a real estate developer—it’s a company with a purpose. It strives to influence the future positively by cultivating progressive lifestyles and supporting homegrown talent. Environmental responsibility is a core pillar, as M Squared works to create green, sustainable communities for generations to come.

The company operates based on three foundational values:

1. Pushing Boundaries: Crafting landmark projects that reshape the local real estate market.

2. Human-Centric & Sustainable Living: Designing integrated spaces that prioritize people and planet.

3. Building Inclusive Communities: Seamlessly combining residential, commercial, and recreational elements in one environment.

These values are reflected in every project M Squared undertakes across:

• New Cairo

• Ras El Hekma (North Coast)

• 6th of October City

Highlight Projects by M Squared Developments

M Squared has delivered an impressive lineup of projects that balance elegance, comfort, and practicality. Here’s a closer look at some of their top developments:

31 West – 6th of October City

Spanning 31 acres, 31 West enjoys a strategic location near the 26th of July Corridor, just 10 minutes from Mall of Egypt. This mixed-use development offers a diverse selection of units including apartments, executive suites, villas, townhouses, and twin houses.

The compound is equipped with premium services such as:

• A kids’ play area

• Restaurants and cafes

• A wellness and relaxation zone

• A pharmacy and supermarket

• A social clubhouse

Trio – New Cairo

Located in the heart of Fifth Settlement, Trio spreads over 35.5 acres and is only 10 minutes away from AUC. This upscale compound features a wide variety of homes, from apartments and duplexes to penthouses and villas.

Residents enjoy access to a full range of amenities:

• Commercial arcade

• Fitness center

• Yoga garden

• BBQ areas

• Safe playgrounds for children

41 Business District – New Cairo

Strategically positioned off the Kattameya Ring Road, just 15 minutes from Maadi, this commercial hub by M Squared offers a modern space for work and retail.

It includes:

• Premium office spaces

• Retail outlets

• Gyms

• Cafes and restaurants

The 41 Business District is ideal for businesses seeking a vibrant, well-connected location.

El Masyaf – Ras El Hekma, North Coast

Nestled along the stunning shores of Ras El Hekma at kilometer 212 on the International Coastal Road, El Masyaf spans 103 acres. It presents a luxurious coastal lifestyle with chalets, cabanas, villas, twin houses, and townhouses.

This beachfront resort offers world-class features such as:

• A 45,000 sqm crystal lagoon

• High-end dining and cafe options

• Sports courts by the sea

• Shopping areas and a beauty salon

El Masyaf is a perfect escape for those seeking serenity by the sea paired with refined living.