People & Places

People & Places is one of Egypt’s most visionary real estate developers. With a clear goal of shaping the future of modern living, the company consistently delivers cutting-edge communities in some of the country’s most desirable locations. At its core, People & Places is not just about building homes; it's about creating meaningful environments where people truly thrive.

From day one, the company embraced a human-first philosophy. Its developments are more than architectural accomplishments. They are thoughtfully crafted spaces that foster connection, promote well-being, and add long-term value to the community. People & Places is founded on a simple but powerful belief: places come to life because of the people in them.

A New Approach to Real Estate Development

As one of Egypt’s most forward-thinking developers, People & Places brings a values-driven vision to every project. The company focuses on design with purpose, not just appearance. Each community is built to improve lives, from the layout of the streets to the quality of materials used. These are places where families grow, where nature complements daily life, and where innovative architecture supports every experience.

Sustainability, authenticity, and thoughtful design are the foundation of each development. People & Places creates timeless living spaces that combine beauty with practicality. Their projects embrace green design, smart technologies, and a deep respect for the natural environment.

The Visionaries Behind the Brand

In 2022, People & Places launched its journey with a spectacular event held at the iconic Great Pyramids of Giza. Soon after, the company unveiled its first major project, The Med, a stunning coastal resort on the shores of the Mediterranean.

People & Places was founded by four industry leaders who brought their unique strengths and shared passion for transformation:

• Khaled El Assal brings over 45 years of experience across real estate, commercial development, and hospitality in both local and international markets.

• Mohamed Khaled El Assal focuses on driving innovation by using the latest technologies and sustainable solutions.

• Karim Khaled El Assal is a forward-thinking entrepreneur with deep insight into evolving market dynamics.

• Nabil Amasha has more than 25 years of regional experience in logistics, real estate, and hospitality. His passion for innovation and change is key to the company’s growth.

Together, they created a company focused on delivering purposeful, high-impact communities for a new generation of homeowners.

The Med: A Mediterranean Escape Reimagined

Located in Ras El Hekma along the 195th kilometer of the Alexandria-Marsa Matrouh Road, The Med is a luxurious coastal destination spread over 307 acres of untouched beauty. As People & Places’ flagship project, it offers a fresh perspective on seaside living.

The Med includes a range of luxurious amenities, such as:

• Five-star boutique hotels and branded residences

• An elevated clubhouse with an infinity pool

• State-of-the-art gyms, relaxing spas, and wellness centers

• Sparkling lagoons, cascading waterfalls, and lush landscapes

• A vibrant beach town with dining, shopping, and leisure spaces

• A dedicated Sustainability Park promoting eco-conscious living

Residents can choose from a variety of high-end homes including villas, townhouses, duplexes, cabins, and luxury apartments, all designed with comfort and style in mind.

Global Partnerships, Local Impact

To deliver an unmatched lifestyle experience, People & Places has formed strategic partnerships with global leaders in hospitality and wellness.

In 2022, the company joined forces with Campbell Gray Hospitality, a British firm renowned for its elegant hotels, signature restaurants, and wellness facilities. This collaboration resulted in Le Gray Beach Hotel and Residences, a collection of exclusive lofts, apartments, penthouses, and villas located within The Med.

Another key collaboration is with LA7, marking the creation of Egypt’s first fitness and wellness hotel. This concept merges coastal tranquility with premium wellness experiences. It is tailored for those who prioritize health, movement, and balance, featuring world-class facilities and expertly curated fitness programs.

Hills of One: A New Standard in West Cairo

In November 2023, People & Places expanded to New Zayed in West Cairo with the launch of Hills of One, a premium gated community spanning 168 acres. It offers a lifestyle defined by elegance, serenity, and high-end amenities.

Key features include:

• Sweeping green landscapes and serene water elements

• A central community center and top-tier sports facilities

• An entertainment district, commercial zone, and luxury retail

• Two boutique hotels and a floating lake restaurant

Within the same community, the company introduced Pine Lanes, a vibrant neighborhood featuring the Sphinx Plaza, a lakeside club, and a boulevard lined with music and entertainment hubs. Residents can choose from sophisticated apartments, townhouses, duplexes, and standalone villas, each crafted for a modern lifestyle.

A Lasting Legacy in Real Estate

People & Places is committed to more than just property development. Its mission is to create spaces that reflect a deep understanding of how people live, connect, and grow. Each project is built to stand the test of time, combining innovation with a strong sense of identity.

By staying rooted in authenticity and looking ahead to a sustainable future, People & Places continues to shape a new era in Egyptian real estate. With every new community, the company reaffirms its promise to deliver not just homes, but places where life truly flourishes.